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Why I Need Digital Marketing ? Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising. Digital marketing levels the online playing field.  When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door.  Digital marketing helps businesses stay a step ahead of their competition.  Digital marketing is the best way for a brand to get a leg up on its competition. Think SEO, organic search, local search, Google Adwords, social media, and blogs. Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person...

The 6 Basic Components Of A Strong SEO Strategy For Online Retailers One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on "signals" that the site emits. However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to claim the best possible rankings for relevant keywords. If you want your website to rank well in 2012, here are 6 components of SEO that online retailers should know about when optimizing their e-commerce website to rank well in top search engines: Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search ...

The 8-Step SEO Strategy, Step 1: Define Your Target Audience and Their Needs Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news , sports, movies , games , and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy. A LESSON LEARNED Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began.  But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible.  So usually we made friends with the product teams and got in where we could. On one specific project, one of the SEOs on my team was brought in during the wireframe stage.   T­he entire product team held SEO-specific meetings every week to g...

Importance of Domain Name Domain name registration is the act of reserving a name on the Internet for a certain period , usually one year. It is important to know that this domain will remain yours for as long as you renew it and there is no way to purchase a domain name forever. Domain name registration is necessary for a website, an email or another web service . However you don't have to always register a new domain name. Many companies allow you to use subdomains of their domain names for a website, or you can have an email with their primary domain (ex. yahoo.com, gmail.com). The most important thing about a domain name registration is that it gives you personality and recognized identity. Once you register a domain name, the information about its owner is publicly available. The price for a domain name registration varies greatly on its extension. For example, the most common .com is the most affordable one, while some country-specific domain name extensions are 5 tim...

Online Marketing Definition - What does  Online Marketing  mean? Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet . Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing can deliver benefits such as: Growth in potential Reduced expenses Elegant communications Better control Improved customer service Competitive advantage Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Techopedia explains  Online Marketing The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems. Online marketing connects organizations with qualified potential customers and...

5 advantages and disadvantages of Cloud Storage Cloud Storage is a service where data is remotely maintained, managed, and backed up . The service allows the users to store files online, so that they can access them from any location via the Internet. According to a recent survey conducted with more than 800 business decision makers and users worldwide, the number of organizations gaining competitive advantage through high cloud adoption has almost doubled in the last few years and by 2017, the public cloud services market is predicted to exceed $244 billion. Now, let’s look into some of the advantages and disadvantages of Cloud Storage. Advantages of Cloud Storage Usability: All cloud storage services reviewed in this topic have desktop folders for Mac’s and PC’s . This allows users to drag and drop files between the cloud storage and their local storage. Bandwidth: You can avoid emailing files to individuals and instead send a web link to recipients through your email. A...

What is a web host? Web hosting is a place where people store their websites. Think of it as a house where you store all your stuffs; but instead of storing your clothes and furniture, you store computer files (HTML, documents, images, videos, etc) in a web host. More often than not, the term “web hosting” refers to the company that rent out their computer /servers to store your website and provide Internet connectivity so that other users can access to the files on your website. Web Hosting And Data Center: Aren’t They The Same? The term “web hosting” usually refers to the server that host your website or the hosting company that rent that server space to you . Data center usually refers to the facility that is used to house the servers. A data center could be a room, a house, or a very large building equipped with redundant or backup power supplies, redundant data communications connections, environmental controls – ie. air conditioni...

Why SSL? The Purpose of using SSL Certificates SSL is the backbone of our secure Internet and it protects your sensitive information as it travels across the world's computer networks. SSL is essential for protecting your website , even if it doesn't handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users' personal information. SSL Encrypts Sensitive Information The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used , the information be...

hoosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote. Follow the steps below to help you pick the perfect domain name. 1. Make it easy to type Finding a domain name that’s easy to type is critical to online success . If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site. 2. Keep it short If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go. 3. Use keywords Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com . Include the keywords that people enter when search...

Promotion Business promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. You might communicate in person through  direct selling  or in a retail store, via the internet through a  website  or social media platform, electronically through email or text messaging ( SMS marketing ), just to name a few of the more popular business communication channels, but it's the intention to influence the consumer that defines promotion and sets it apart from other communication with customers and/or clients. Promotion and Advertising Are Not the Same  The words promotion and  advertising  are often used interchangeably, but they're not the same thing. Advertising is one specific action you could take to promote your product or service. It's one type of promotion. (See the examples of business promotion below for other types of promotion that small businesses commonly use.) Promotion, as a gener...

6 Tips For A Truly Successful Online Promotion One of the biggest mysteries for marketers unfamiliar with the social space is how to drive traffic to a promotion without spending an arm and a leg. Having spent a chunk of my career handling successful online and offline promotions for such well-known channels as TNT and NBC, as well as consumer brands such as Samsonite and Canon, the cleverness of every promotion, giveaway or sweeps we tackled was usually matched by a budget that most companies couldn’t touch. Today, however, that is hardly an impediment to achieving your goals. What’s great about the social space is how anyone can launch an incentive-based promotion or contest and expect a dynamic response as long as they follow a few basic tips on execution: Pick the appropriate social channel Is your audience women between the ages of 20-35? Pinterest is your platform for these folks. How about photo enthusiasts? Instagram may be your best bet. Video creator? Obviously YouTu...

What is Secure Sockets Layer (SSL)? Secure Sockets Layer (SSL) is a  an encrypted link between a server and a client —typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook). SSL allows sensitive information such as credit card numbers, social security numbers , and login credentials to be transmitted securely. Normally, data sent between browsers and web servers is sent in plain text—leaving you vulnerable to eavesdropping. If an attacker is able to intercept all data being sent between a browser and a web server, they can see and use that information. More specifically, SSL is a security protocol . Protocols describe how algorithms should be used. In this case, the SSL protocol determines variables of the encryption for both the link and the data being transmitted. All browsers have the capability to interact with secured web servers using the SSL protocol. However, the browser and the server need what is called an SSL Certifica...

What is the Difference Between Web Design and Web Development When I meet new people and they ask me what I do for a living, I often reply that I am a "web designer." I use this term because it is a safe "catch all" phrase that lets people know what I do, in general, without confusing them with a too-specific job title that someone outside of the web industry would likely not understand. The fact that the term "web designer: is a generalization is helpful in instances like I have just described, when you are speaking with someone who is not a web professional, but when you are speaking with someone in the web industry, that generalization may not be enough to explain what it is that you do. In truth, many people use the two terms “web design” and “web development” interchangeably, but they really do have two very different meanings. If you’re looking for a new job in the web design industry, or if you are someone looking to hire a web professional to buil...

What is the Difference Between Web Design and Web Development   When I meet new people and they ask me what I do for a living, I often reply that I am a "web designer." I use this term because it is a safe "catch all" phrase that lets people know what I do, in general, without confusing them with a too-specific job title that someone outside of the web industry would likely not understand. The fact that the term "web designer: is a generalization is helpful in instances like I have just described, when you are speaking with someone who is not a web professional, but when you are speaking with someone in the web industry, that generalization may not be enough to explain what it is that you do. In truth, many people use the two terms “web design” and “web development” interchangeably, but they really do have two very different meanings. If you’re looking for a new job in the web design industry, or if you are someone looking to hire a web professional to b...

What is the Difference Between Web Design and Web Development   When I meet new people and they ask me what I do for a living, I often reply that I am a "web designer." I use this term because it is a safe "catch all" phrase that lets people know what I do, in general, without confusing them with a too-specific job title that someone outside of the web industry would likely not understand. The fact that the term "web designer: is a generalization is helpful in instances like I have just described, when you are speaking with someone who is not a web professional, but when you are speaking with someone in the web industry, that generalization may not be enough to explain what it is that you do. In truth, many people use the two terms “web design” and “web development” interchangeably, but they really do have two very different meanings. If you’re looking for a new job in the web design industry, or if you are someone looking to hire a web professional to b...